1. Preparation

You’ll contact us

You can reach us at, by phone +31 307370455 or via the contact form.

Any information that you can share beforehand will be helpful. For instance if you can deliver us a live URL of the website or mockups on which a redesign will be based, this will allow us to get a clearer picture of how we might be able to help you.

We'll meet to discuss the project

After the initial contact through email and/or phone we'll schedule a face-to-face meeting with you (and your team if applicable) in which we'll discuss the project.

This meeting can take place anywhere in The Netherlands (or worldwide via Skype). We'll use whichever location or method of communication that is most convenient for you.

We’ll send you an offer based on your requirements

After the meeting, I'll draft up an offer that will explain the website review in great detail.

It will outline the deadlines, any milestones that we've agreed on, which services will be used, what deliverables will be provided, and at which price. These prices are fixed upon agreement, so it's my promise that there will be no surprises when the invoice arrives.

Then there's the success guarantee which states that either you're fully satisfied with the work that was done in a particular phase, or you won't pay for it. My business is built upon referrals from satisfied customers, so you can be sure we will do our very best to keep you happy!


Deciding which solution works best

2. Review

We'll do in-depth research on your website

After we've reached an agreement on the terms of the project, we will start performing the website review. Using the agreed upon services we shall analyze the website for conversion roadblocks and opportunities

Through Trello or another project management tool of your preference we will keep you up-to-date on the progress, and you can provide feedback or additional information on findings.

Furthermore, we'll have weekly or bi-weekly calls (depending on your organization's preferences). Also, a live review session with you (and your team if available) will be scheduled early in the audit process, in order to capture all knowledge that is already available in the organization.

We’ll work on the agreed upon deliverables

During the preparation phase, we will have agreed upon several deliverables. Possibilities include a report and wireframes of one or more pages. The deliverables can also be white-labeled if that is desired.

However, I'm more than willing to discuss additional deliverables such as highlight reels of user testing sessions or advanced competitive profiling documents. Feel free to contact us if you would like to discuss any special requests.

We’ll meet to discuss the results

Just like in the preparation phase, we'll have a face-to-face or Skype meeting to discuss the results.

It's often advisable to have the developers or online marketing team present at this meeting. It will allow them to get a clearer picture of what changes are going to happen, and can ask questions if any of the recommendations are still unclear to them.


Performing the review and creating deliverables

3. Continuation

We’ll assist with the implementation

As someone with experience in web design myself, clients often find it helpful if we continue to assist you or your team after the deliverables have been sent.

I've worked with most of the popular project management tools out there such as Trello, Jira, Assembla, and Basecamp. This means that assisting your organization should be a breeze!

We’ll set up ongoing optimization for you

Using techniques such as A/B testing, strategic competitive profiling and ongoing user testing, we can help to keep improving the website.

By creating structured plans for this, we can make sure the tasks are prioritized well, and IT isn't overwhelmed with the amount of new findings and coding that is required of them.

We’ll train you or your team in how to keep optimizing

In order to transfer knowledge from us to your organization, we can use both group training sessions or on-the-job coaching.

Through my university education, I've become a licensed trainer, so the transfer of knowledge should be in good hands.


Roadmap showing opportunities for optimization