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Why Online Shops Need Clerks

Shop assistant

“Good afternoon visitor from Amsterdam and welcome to YourStore.com. Our systems indicate that the weather in The Netherlands is currently rather chilly. Therefore you’re most likely here to have a look at the latest winter arrivals. To accommodate you in your search I’ve already taken the liberty to display some promotional winter specials below. If you need any assistance, just tap the icon in the top-right corner of your screen.”

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Impact of Fonts and Readability on Conversion

Fonts readability

One element that is often overlooked when optimizing websites is the formatting of the text. The importance of this component, however, is clearly related to a childishly simple principle: if visitors are unable or unwilling to read a piece of text, your message won’t be conveyed and will certainly not convert visitors.

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